After the first invoice is paid, it will take EMMA an estimated 7 days to have the ads programmed and ready for launch, assuming there are no hiccups with being added to the ad accounts with the right level of access, conversion tracking set up, billing set up, and appropriate website changes made for best ad results.

The most common reason for a company to decide to no longer work with a paid ad agency is transparency and communication. Due to this, EMMA strives to be fully transparent with all of our clients by setting real expectations, as well as you will have direct access to the owner of EMMA's phone number who will gladly respond to texts or take a phone call to answer any questions you may have any day of the week.

EMMA primarily focuses on Google and Meta ads. Google covers all of Google, including Gmail and YouTube as well, and Meta includes both Facebook and Instagram. Discovering what platform will support your business best is something that EMMA will figure out during your Discovery Call.

EMMA has worked with companies across many different industries. We take every single part of your business into account to determine what will generate the best results for your business. Some of things we take into account include, but are not limited to: company location and service area, industry, ideal customer, budget, services/products and how many different services/product you sell, sales process, company goal, previous ad data (if any), overall business model, timeframe (typically for something limited such as an event), what regulations take place (primarily occurs in medical and financial industry based businesses), and many more!

Great question! It's very important to us that you know exactly what you are paying for. A large amount of work is done at the beginning as a part of the onboarding process such as getting access to the all accounts we need, getting the content for the ads, making website adjustments for conversion, developing the ad strategy, creating all the ad copy, and programming the ads into your ad account(s). Continuous maintenance is one of the most important parts of the whole process as ads fatigue, some copy performs better than others, constant split testing is crucial for long term success and maximum return on ad spend, unrelated traffic could be wasting some ad spend, more campaigns and advanced adjustments need to be made as enough data is collected to be constantly getting the highest return on ad spend, and much more. All this is just some of the many reasons why having a professional constantly improving and overlooking your ad account is an absolute must for maximum performance.